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This web page had the following on the web site, "Our name and logo have been carefully created to reflect our values." Our analyzers viewed that the web site said " The Tree refers to the teamwork at the root of our strong work ethic and culture and Ink is a simple reference to the nature of our business." The Website also said " We offer all the same things we used to, but with a new brand and outlook. Its Great to be Appreciated. We are doing something right! Aston University Operation Wallacea. Celebrations at the Hyatt Regency Hotel Birmingham." The website's header had printing as the most important search term. It is followed by copying, design, and graphic which isn't as highly ranked as printing. The next words they uses is leaflets. flyers was included and could not be viewed by search crawlers.